:: shopdropping ::
intervention markets citywide :: 5.27 - 5.29doumentation CUBE2 :: 5.19 - 6.4
website relapsed.net
Shopdropping is an ongoing project in which I alter the packaging of canned goods and then "shopdrop" the items back onto grocery store shelves. I replace the packaging with labels created using my original photographs. The "shop-dropped" works act as a guerrilla ad campaign for RELAPSED.NET, as well a series of art objects that people can attempt to purchase from the grocery store . Because the barcodes and price tags are left intact purchasing the cans is quite possible. In one instance an employee even restocked the cans to a new aisle based on the barcode.
Shopdropping strives to take back a share of the visual space we encounter on a daily basis. Similar to the way street art stakes a claim to public space for self expression, Shopdropping subverts commercial space and activities for artistic use.
about the artist
Ryan Watkins-Hughes is the creator of RELAPSED.NET, an ongoing new media project investigating the potential of the website as fine arts object. RELAPSED.NET incorporates photography, net.art, and tactical media projects. Ryan is also the editor for streetmemes.com, a site that tracks the spread of “memetic” street art.
