:: corporate commands ::
intervention tba downtown :: 5.27 - 5.28
documention CUBE2 :: 5.19 - 6.4
website www.corporatecommands.com
A Corporate Command is an instruction work, a call to action in the form of an imperative:
"Just Do It"
"Turn on the Future"
"Live without Limits"
"Tap into great taste"
"Think different"
"Ride the light"
"Live Like You Mean It"
It is the hypothesis of the Institute for Infinitely Small Things that these commands, largely and consciously ignored by a public over-saturated with advertisements, function at the scale of the infinitely small. Tiny events that do not disturb one's consciousness or disrupt one's identity as "free" agents, these commands seep under the surface of the individual and lay claim to the territory of the Deleuzian Virtual. Desire, memory, and future potentiality become territories for conquest and tactics for social and political control.
By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands (IDCC), the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.
about the artists
The Institute for Infinitely Small Things
OUR VISION
The only way to fundamentally alter our world is via the discovery and creation
of infinitely small things. Before revolutions, ruptures, or radical shifts
there are infinitely small things that have led to miniature reconsiderations,
micro-displacements, and tiny leakages in the fabric of things.
The Institute of Infinitely Small Things is dedicated to
the documentation and creation of newnesses in order that the world might
be entirely transformed, radically reimagined, or simply reinvented from scratch.
OUR MISSION
The Institute for Infinitely Small Things is a research organization dedicated
to the discovery, creation, collection, construction and documentation of
all of the infinitely small things in the world, past, present and future.
OUR STRATEGY
The Institute for Infinitely Small Things involves an infinite series of maps,
guidebooks, instructions, and scripts that guide public expeditions, performative
interventions and collaborative investigations from anywhere in the world
to anywhere else in the world.
