Shopdrop Marketing :: Ad jamming at the corner store
by Ryan Watkins-Hughes
Shopdropping is an ongoing project in which the packaging of canned goods are altered and then “shopdropped” back onto grocery store shelves. The original packaging is replaced with labels created using photographs from RELAPSED.NET. The “shopdropped” works act as a guerrilla ad campaign for the site, as well a series of art objects that people can purchase from the grocery store . Because the barcodes and price tags are left intact purchasing the cans at their original price is actually quite easy. In one instance an employee even restocked the cans to a new aisle based on the barcode.
Shopdropping strives to take back a share of the visual space we encounter on a daily basis. Similar to the way street art stakes a claim to public space for self expression, shopdropping subverts commercial space and activities for artistic use.
RELAPSED.NET is an ongoing
new media project investigating the potential of the website as fine arts
object. RELAPSED.NET incorporates photography, net.art, and tactical media
projects including Shopdropping.
